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Back in your oupa’s day, beer was simple — cold, bitter, and straight to the point. None of this “notes of mango and passionfruit” business. Just a bruin bottle, a long day, and a proper dop at the end of it. But here’s the thing — beer’s come a long way since then. And our South African Pale Ale, or SA-PA, is proof that adventure doesn’t just happen on the trails. Sometimes, it happens in your glass.
So what exactly is an IPA? The name stands for India Pale Ale — a style born in the old British Empire days. Brewers packed their beer with extra hops (nature’s preservative) so it could survive the long sea voyage to India. The result? A bolder, hoppier beer with a punch of flavour.
Our SA-PA takes that classic idea and gives it a proper local twist. It’s brewed right here in George — where the mountains meet the sea — using local ingredients and plenty of gees. You’ll taste tropical fruit, citrus, and a hint of pine, all balanced with a crisp bitterness that keeps things real. It’s an IPA made for South Africans: bold, sunshine- ready, and full of character.
We like to think your oupa would raise an eyebrow at the first sip — maybe even mutter “dis nie bier nie!” — but give him a moment, and he’d come around. Because behind the juicy hops and fruity aroma, the heart of it is still the same: honest, handcrafted beer made with passion and pride.
So go on — crack open a SA-PA, take that first sip, and taste a bit of the George spirit.
It’s not your oupa’s beer… and that’s exactly the point.
Fresh. Bold. Proudly George.
This is to show that beer is FUN! This light beer red in colour sill surprise you in every way. It has a beautiful capsicum aroma on the nose. The beer has a slight chilli undertone and leaves your mouth with a little tinkering sensation after swallowed. The new beer talk of the town, Ideal to enjoy with your lunch time meal!
IBU’s-20, ABV-3.5%
Another favourite in the brewhouse is the amber ale. Rich in colour it is also bold with fruity and caramel and flavours, finished of with a pleasant hoppy aroma. A definite must try.
IBU’s-27 ABV-4%
This is a signature beer in our collection, a deep golden coloured blonde, infused with honeybush tea. Honey bush tea is a local endemic herb growing in this area in the mountains. Although tea and beer doesn’t sound right in the same sentence this is a match made in beer heaven. The subtle taste of honeybush tea round this beer off in a well balanced thirst-quencher and session beer.
IBU’s-17 ABV-4%
With summer on our doorstep, this is the beer to enjoy all day! A German wheat beer, light and refreshing, just the right companion for the long summer days!
IBU’s-12, ABV-4,0%
This is the latest addition to The George Brewery’s case of beers! This beer, light in colour, crisp in taste with a suttle malty flavour, will at first quench your thirst, before you enjoy a few more!
IBU’s-20, ABV-4.5%
This is the latest addition at The George Brewery! It caters for the hops lovers amongst us. Brewed in the familiar style of an American Pale Ale, this beer has a local twist! Only South African Hops is used in the brew, and it does not stand one step back for its American counterpart. A full bodied beer busting with a smooth rounded hoppiness will make you come back for more!
IBU’s-40, ABV-4,5%
